Chuck Connors was larger-than-life, a beloved father in real life, and a western legend never to be forgotten. For model years 1975 and 1976, Scorpion asked Chuck to be their corporate spokesperson. Chuck's rugged persona was a perfect complement to the firm's new western-themed snowmobiles and the promotional campaign proved to be highly successful.
1974 – Once again under local ownership, Scorpion modified the cowling to provide a more “swept” look. These machines were offered in a wide range of colors (10 in all). Between 18,000 and 20,000 units were built. Hollywood star Chuck Connors joined the team for the first time as the firm's marketing took on a "western" flare.
A seven minute promotional film titled "Scorpion Super Stinger '74 - What Makes a Snowmobile Great?" was unveiled. The piece highlighted Scorpion's response to four major consumer concerns (as revea led in an industry survey), including, 1) noise (where Scorpion's new muffler design was touted, 2) performance (where nineteen other machines were compared to the Scorpion and found lacking - the newly refined Power-Thrust clutch and Rockwell engine were given credit for this discrepancy), 3) ride (the now-standard Para-A-Rail was touted), and 4) reliability.
1975 – Chuck Connors remained on-board as the innovative Whip brand was unveiled, featuring a forward-mounted engine, all-aluminum chassis, and wider 16" track. The machine's deep blue hood was a bold move away from the firm's trademark red and black. High-performance, race-tested Brut machines were integrated for the first time, featuring a liquid-cooled engine, slide-rail suspension, and wider ski stance. Further expanding the Whip brand name, the Lil' Whip was unveiled as the firm's affordable compact model. The Super Stinger remained on-board in a rainbow of colors.
For model years 1975 and 1976, Scorpion asked Chuck to be their corporate spokesperson. Chuck's rugged persona was a perfect complement to the firm's new western-themed snowmobiles and the promotional campaign proved to be highly successful.
1975 Brut You can see more video on Chuck/Scorpion on trailasled.com The Rifleman Episode Guide List Site Map
around the McCain Ranch
posted 11/30/07 |